Louis Vuitton at the National Museum of China
The French luxury giant is unveiling special summer exhibit titled “Voyages,” which features the brand’s historical luggage and handbags, at the National Museum of China on May 31, 2011 in Beijing.
The exhibition will run until August 30, marking the brand’s 20th anniversary of arriving on the Chinese mainland.
Trademark Louis Vuitton suitcases and handbags are on show in four exhibition halls.
“Of course a 4,000-square-meter exhibition costs money, but this is not an important factor,” said Yves Carcelle, president and CEO of Louis Vuitton Malletier at the press conference. “What’s important is what you are going to discover. I think before money, there’s history: 157 years of creativity and craftsmanship.”
The exhibition represented the perfect partnership between the national museum’s fresh new identity and “LV’s history and creativity,” believed museum vice director Chen Lüsheng.
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