What are you giving up
The advertising agency Iris, has created three print advertisements for the Netherlands-based group Stivoro, which are made out of a years worth stock of cigarettes, in order to encourage people to quit smoking. Images © Stivoro
Each poster is made of 6,000 to 7,500 cigarettes that is an estimate of a year’s supply of tobacco for a person, and shows the activities that people could do in a year instead of buying packs of cigarettes.
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