In order to celebrate Guinness’s 250th anniversary, London-based Jump Studios, were commissioned to design the interior of a Deep Sea Bar, for the waters of the Baltic off Stockholm, Sweden.
“To celebrate Guinness’s 250th anniversary we were commissioned by marketing agency Freud Communications to design the interior of a submarine for the first ever Guinness Deep Sea Bar, which recently plunged the depths of the Baltic sea in the Stockholm Archipelago.”
We created an interior for the vessel – fitting a space approximately 11 m² – that reflected the Guinness brand statement ‘Alive Inside’. The solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ‘immersed in a dynamic, flowing experience’.”
source Jump Studios