Wool&Prince claim they have invented a shirt that stays clean even after 100 days of wear, made from wool which is also wrinkle free.
Manufacturers claims the shirt feels like a normal shirt, need no ironing and resists odor so effectively that it even smells fresh after exhausting exercise.
“Why can’t all of our shirts just be like our jeans and hardly ever require a washing? Sounds like science fiction, but Wool & Prince made it style fact with their new line of shirts. W&P founder Mac put his potential product to the ultimate test by wearing it for 100 Days.”