2nd Lives

Coca-Cola campaign gives old bottles ‘2nd Lives’ with 16 different functional caps, which can be screwed onto bottles after consumption.    Watch the video…

The 2nd Lives Coca-Cola campaign caps, by advertising agency Ogilvy & Mather China, transforms used bottles into useful ones, such as waterguns, paintbrushes, pencil sharpeners and more.



Coca-Cola campaign

‘2nd Lives’, by introducing a line of innovative caps intend to transform used bottles into fun and useful objects and encourage consumers to reuse and re-purpose plastic. A selection of these caps will be available in Vietnam later. We strongly advise consumers to remove the Coke label from the bottle before using the innovative caps to avoid confusion with any liquids that are not meant to be ingested. Please always reuse plastic for proper purposes only.

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Coca-Cola