The Adobe Museum of Digital Media (AMDM) is a unique virtual space designed to showcase and preserve groundbreaking digital work and to present expert commentary on how digital media influences culture and society.
The museum is an ever-changing repository of eclectic exhibits from diverse fields ranging from photography to product development to broadcast communications. To inspire fresh conversation on the constantly evolving digital landscape, exhibits are overseen by guest curators, each of whom is a recognized leader in the field of art, technology, or business.
The AMDM is a space unlike any created before. Because it is entirely digital, it is an ideal gallery for displaying and viewing digital media, as well as revealing the innovation and artistry within the work. It is open to the public 365 days a year and is accessible from anywhere in the world.
The building itself was designed by Italian architect Filippo Innocenti, a master of fluid urban designs for large, public installations. Innocenti collaborated closely with award-winning designer Piero Frescobaldi, who served as the “building contractor” for construction of the virtual space. Adobe is proud to serve as patron on the project.
The museum’s first exhibit features work by Tony Oursler, an internationally recognized artist who uses a synthesis of digital mediums — sound, light, video, installation, performance, and electronic entities — and often incorporates human faces. His work is represented in a number of major museum collections including the Museum of Modern Art in New York, the Whitney Museum of American Art, and the Tate Gallery in London. The exhibit was curated by Tom Eccles, executive director of the Center for Curatorial Studies at Bard College. Eccles was formerly director of the Public Art Fund in New York City, where he curated more than 100 exhibitions and organized outdoor projects in collaboration with numerous institutions including the Museum of Modern Art, the Whitney Museum, and the New Museum.
The AMDM’s second exhibit features work by John Maeda, world-renowned graphic designer, visual artist, and computer scientist, and president of Rhode Island School of Design. John Maeda’s Atoms + Bits = the neue Craft (ABC) is an interactive lecture that demonstrates how innovators are connecting the worlds of digital and analog (or handcrafted) creativity.