APPLE is the new most valuable brand in the world and the previous No. 1 brand, Coca-Cola, fell to No. 3.
According to the report, Interbrand estimates the value of the Apple brand at $98.3 billion, up 28 percent from the 2012 report.
In second place in the new report: Google, which rose from fourth place last year.
Jez Frampton, global chief executive at Interbrand, said:
“Apple’s arrival in the top spot was perhaps “a matter of time.” Apple was No. 2 last year, climbing from No. 8 in the 2011 report.”