Why we are attracted to shiny objects

A recent scientific research attempts to explain our tastes in everything from shiny objects to glimmering shoes and gold colored mobile phones.

A team of Belgian researchers discovered that we are attracted to shiny objects because of our inbuilt desire for water. Vanessa M. Patrick of the University of Houston and her fellow collaborators, from Ghent University in Belgium have analysed the problem in six studies.

In the Journal of Consumer Psychology Patrick says:

“First and foremost, this paper shows that our preference for glossy might be deep-rooted and very human. It is humbling to acknowledge that despite our sophistication and progress as a species, we are still drawn to things that serve our innate needs–in this case, the need for water.”

via dailymail