BMW brand

BMW replaces Toyota as world’s most valuable brand and is the world’s most valuable car brand in the BrandZ Top 100 Global survey. BMW‘s estimated brand value of $24.6 billion has risen 10 percent over the past year.

Toyota held the number one spot from 2006 until 2009 as well as last year.

After BMW and Toyota, Mercedes-Benz, Honda, and Nissan round out the top five.

The highest American automaker was Ford at number seven.

According to the report, Apple the overall winner had a $182.9 billion valuation, ahead of IBM ($116 billion) and Google ($107.9 billion).

via autoblog