BMWs Olympic Pavilion by Seriefor

BMW Group, Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has presented its pavilion at the Olympic Park, designed by British firm Serie Architects.

BMW’s pavilion, with a space of 800m2, will be built on an elevated site above the Waterworks River, situated between the Olympic Stadium and the Aquatics Centre.



BMWs Olympic Pavilion by Seriefor

Tim Abbott, Managing Director, BMW Group UK comments: “As a major investor, manufacturer and employer in the UK, BMW Group is deeply proud to be an official partner for Britain’s first Olympic & Paralympic Games since 1948.”

“This commitment to the UK is also reflected in our choice of a home-grown architecture practice to design our pavilion and we’re delighted that Serie’s final design reflects our commitment to sustainable thinking in such an innovative and eye-catching manner. We believe it provides a truly worthy addition to the Olympic Park”.

Serie Architects:



“Our strategy addresses three issues. First, we propose a radical reinvention of classic architectural techniques. We start with the classical podium — the base that thrusts the architecture upwards — and re-imagine it as something completely immaterial or ethereal, but with even more power to excite and inspire. Complementing this, we resist the temptation to create exotic form for the sake of form: this approach does not sit comfortably with the elegance of BMW nor with the dictates of sustainable architecture. Rather, we seek the lightness and elegance of mathematically derived calm form. Finally, legacy conceived as simple recycling of materials is a passable approach to contemporary design but we have sought something more. How can the showcase endure in a more meaningful way: better for its future users, better for BMW?”

Location: London, UK

Use: Showcase pavilion

Client: BMW (AG)



Status: To be completed summer 2012

Area: 800 sqm

Design Team:Chris Lee, Kapil Gupta, Bolam Lee, Martin Jameson, Patrick Usbourne, Simon Whittle, Fei Wu

Executive Architect: Franken Architekten

Structural Engineering: AKT II

Mechanical Engineering: Atelier Ten

Water Feature Specialist: Fountains Direct

Project Managers: KSV Krüger Schuberth Vandreike

via Car Design News

source BMW, Serie Architects