Innovative bottle cap

An innovative bottle cap unveiled by Ogilvy Paris, to remind people to drink the recommended 8 glasses of water a day.   Watch the video…

Image © Ogilvy Paris



The new cap by French marketing agency Ogilvy Paris designed for Vittel, a french brand of bottled water, has an in-built timer to remind you when to rehydrate.

When you twist the bottle cap, a timer begins, counting down the time until your next notification and then a small flag pops.

Innovative bottle cap 2



Innovative bottle cap

via dailymail