Chrysler 'Beneath the Surface'

Chrysler ‘Beneath the Surface’ Virtual Reality – VR experience of manufacturing, to deliver a first-of-its-kind interactive, photo­real virtual reality experience.

To promote the all­-new Chrysler 200, Wieden+Kennedy Portland partnered with Stopp and MPC Creative, developed  ‘Beneath the Surface,’ a four-minute experiment in pushing the boundaries of what’s doable in virtual reality.

Chrysler 'Beneath the Surface' 2

Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour of the car and the state-of-the-art facilities that make such a vehicle possible. The visual thrill ride is augmented by an explosive soundscape that literally shakes the car beneath the user.

source chrysler