Creative billboard identifies British Airways

A little digital magic. The new billboard installed at London’s Piccadilly Circus, identifies incoming British Airways flights!    Take a look at the video…

According to The Drum, the new advertisement, uses “custom-built surveillance technology” to track incoming BA aircraft, prompting the screen to display a child pointing at the plane as it passes overhead.

This poster really does know when it’s a British Airways plane and the actual flight number and where it’s flying in from: