Ferrari Eternita

A recent design contest from Ferrari pitted students and artists from across the globe against each other in an effort to design a futuristic, fuel-efficient Ferrari hyper-car. The winning design came from Korea, and it is, of all things, a hydrogen hybrid.

Ferrari’s top brass initiated a contest seeking designs that have both performance and fuel efficiency at their core, and they selected a winning concept from three South Korean students.



The winning design is called Eternità (above) — painted, of course, rosso corsa. It’s got microscopic ground clearance, sleek lines and styling decades beyond anything Enzo Ferrari could have imagined.

Ferrari XezriFerrari Xezri Concept by Samir Sadikhov won the 2nd prize at the Ferrari World Design Contest 2011.

Ferrari contest  2011Ferrari World Design

Ferrari contest  2011

These are concepts, and they’ll probably never see production, but that’s not the point. Ferrari says the contest is meant to foster “the creative energy of the next generation.”