Frontal Concepts

Frontal Concepts: this Australian outfit has just released its first product, and it’s far and away the most sensibly designed iPod nano watch strap to date.

Rather than just looping a band through the device’s rear clip, the Infuse strap actually has a simple, one-click locking mechanism to keep your digital timepiece in position. It’s also positioned to allow the audio cord to run upwards along the arm, and it’s built from polycarbonate plastics and silicone — plenty tough to withstand the occasional gym visit. Americans can get their pre-order in today for $24.95 (black, white and brown hues are available), with the first shipments expected to head out in around a fortnight.

Frontal Concepts iPod

via engadget