A giant UFO shows up over London, appearing over the city’s landmarks, was nothing but The Halo 4 Glyph symbol for the launch the XBox 360 game Halo 4.
Images credit: Dailymail
The glyph measures 50 feet in diameter, weighs over 3 tons and was one of the largest lighting art performances ever flown under a helicopter.
The circular object traveled along the Thames hovering almost silently illuminated by 113,096 LED dynamic orange lighting effects, controlled by remote system in a boat following the Glyph.
Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft EMEA, said:
”Halo’ launches are renowned for being entertainment game-changers and we are back with our most ambitious projects to date.
Last week we created a replica of the ‘Halo’ universe within the heart of Europe.”
The Xbox team spent months planning the stunt.