Happy birthday Google! The number one search engine in the world celebrates 15 years since its beginning in a Silicon Valley garage. Now is doing more than 13 billion searches a month.
September 2013 marks the 15th anniversary of when Google, originally called BackRub, was first incorporated by founders Larry Page and Sergey Brin.
Joseph Lampel, professor of strategy at Cass Business School, City University London, said:
“I am not surprised they have survived this far but if you’re asking if they will survive until they are 25 or 30, that’s another question.
Google might not be able to maintain their level of dominance, if the industry opens up to competitors.
The question also arises of the very function of Google. The search engine business will shift in the next decade into new technology and new devices.
All in all, they have done very well, and they have had an enormous influence, without question.”