BMW i8

Oscar-nominated director Gus Van Sant just created 3 videos, about the outstanding plug-in hybrid BMW i8.

Images © BMW

Cinematic artist Gus Van Sant is best known for the films Good Will Hunting, Milk and Finding Forrester.

“Genesis” is about the journey of BMW i8, “Powerful Idea” is about passion and joy, while “Attitude” proves that while the i8 might look futuristic, it’s very much real.

The commercial “Powerful Idea” expresses the compelling power of the right idea — a power that is fuelled by passion and joy, and enables the possible to forge ahead. The British actor Sam Hazeldine is the embodiment and voice of this powerful idea.

BMW i8  1

Youtube 1,  2,  3