IKEA's Augmented Reality 2014 Catalog 1

Swedish furniture retailer IKEA’s Augmented Reality 2014 Catalog gives you the ability to place virtual furniture in your own home, exactly at the place you want.   Have a look at the video…

Scan first selected pages in the 2014 printed IKEA catalog with the IKEA catalog application (available for iOS and Android), then simply point with your device where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!

Peter Wright, country marketing manager of Ikea in the UK and Ireland, said:

“Our customers want to be able to test out whether the products they’ve been inspired by in our catalogue will work in their own homes – particularly when it comes to larger pieces of furniture.

Offering a way of using mobile technology to enable to test products means the technology has a practical purpose and really helps customers visualise the way their homes could look.”

IKEA's Augmented Reality 2014 Catalog 2

via inhabitat

source IKEA