Jaguar Land Rover 360

Jaguar Land Rover unveils the 360 Virtual Urban Windscreen, allowing drivers to get a complete, unhindered view of the road. Watch the video to see the transparent pillars, Heads-Up display and ‘Follow Me’ Ghost Car Navigation.

360 Virtual Urban Windscreen’ research concept, featuring Heads-Up Display technology, can project a ghost car in front of the car for the driver to follow.
‘360 Virtual Urban Windscreen’ and ‘Follow-Me Ghost Car Navigation’ are part of a suite of new concept technologies that The UK car manufacturer is developing to reduce the potential for accidents.



Pedestrians, cyclists and other vehicles would be visible all around the car – and by combining the transparent pillars with an advanced high quality Heads-Up display, the movement of other road users could be highlighted to the driver with an on-screen halo moving across the car’s virtual windscreen.

When the driver indicates to change direction, when they move their head to look over their shoulder during an overtake manoeuvre, or as the vehicle approaches a junction, the system would automatically make the left or right-hand side pillars transparent.

Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said: “Our ultimate aim is to reduce road accidents and enhance the urban driving experience. The Jaguar Land Rover research team is developing this technology to improve visibility and to give the driver with the right information at the right time. If we can keep the driver’s eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments.”

Jaguar Virtual Urban Windscreen



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source Jaguar Land Rover