London Design Museum will showcase unique Jaguar XE aluminium word cloud sculpture, designed by Jaguar design team, to celebrate the show of the new Jaguar XE sports saloon.
Images © Jaguar
The Jaguar XE vehicle shaped structure is constructed from 95 words in seven languages. Words express the aesthetics and characteristics at the heart of the new vehicle.
On display from 5 September to 6 October in outdoor London waterfront location by Tower Bridge.
Ian Callum, Jaguar Director of Design, said: “It has been an enormous amount of fun bringing a word cloud of XE and everything it means to life. It’s hugely satisfying to be recognised by London Design museum and to have our work become part of London Design Festival.”