Two of the world’s foremost designers, Sir Jonathan Ive and Marc Newson, have collaborated with musician and philanthropist Bono to organize a (RED) Auction celebrating the very best of design and innovation, to be held at Sotheby’s in New York on November 23. Image © Andrew Zuckerman
The auction will benefit The Global Fund to fight AIDS, Tuberculosis and Malaria.
It will feature works that were personally customized by Jony and Marc, icons of design selected by the pair and two new and unique items created specifically for this special event.
Sir Jonathan Ive, Senior Vice President of Design at Apple, said:
“It’s been a fantastic honor to curate this collection of objects with Marc for the auction at Sotheby’s. Each piece represents the value of thoughtful design. What we create for each other is not only a comment on our culture but of course in many ways defines it. (RED) is making a difference in the lives of millions of people and we’re humbled to make this contribution to such an important and worthy cause.”
Marc Newson, said:
“It’s been a thrilling journey for Jony and me to curate this collection of pieces that celebrate extraordinary design that we love, that transcends all boundaries of time and place. These objects were each conceived to resolve a singularly focused challenge, yet have subsequently achieved a cultural significance that’s above and beyond their initial functionality. Each object and the process of creating it conveys a rich set of human values, so it seems fitting that they should be auctioned with a different sense of human value in mind, to raise as much as possible to help people’s lives today. We’d like to thank our partners for their sincere generosity and for giving so gladly and willingly.”