British Olympic Association's scarf

The British Olympic Association (BOA) has launched the sale of a scarf that will cost £5 or £10 depending on size. It hopes will become one of the defining items of the London 2012 Games.

The scarf is in two different designs, one for the Olympics and one of the Paralympics team, and is being sold by Olympic sponsors Next.



They  hope to emulate the success of the 4 million red mittens that were sold during the 2012 Vancouver winter Olympics.

British Olympic Association's scarf