This is the proposal for the flagship store of Louis Vuitton Maison in Seoul, Korea, from BCHO Architects.
The focus of this project with slight angles that diffracts light, glass facade, is to use the maximum allowed area into a square building.
Images courtesy of BSCH architects
The form of the exterior is a series of continuous curvatures with the cinematographic perspectives that enable viewers, from inside and outside, to see moving pictures from the Louis Vuitton collection.
The materials of the building are both artificial and natural: glass, concrete and stainless steel.