McLaren P1

The ‘Designed by Air’ short film, is the first chapter of a two part series telling the story behind the design of the McLaren P1.

The video is just a teaser for an interactive experience that will be released next month by mclaren.



McLaren P1

source McLaren Automotive

 Press release:

McLAREN AUTOMOTIVE SHOWCASES HOW THE McLAREN P1™ HAS BEEN ‘DESIGNED BY AIR’

18/04/13 — The key to the performance for the McLaren P1™ is aerodynamics, and a new web experience, previewed by the ‘Designed by Air’ short film, is the first chapter of a two part series telling the extraordinary story behind the design of the McLaren P1™.



The experience takes participants on a journey as the car is born from raw metallic and carbon elements and is crafted by airflow. The story evolves to unveil the McLaren P1™ within the wind tunnel highlighting the aerodynamic focus of the car’s design.

Expanding into further sections the experience will reveal an interactive 3D model of the McLaren P1™ with further information about the finely honed aerodynamic features. The programme also showcases the McLaren P1™ in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

Watch the teaser at the official McLaren Automotive YouTube channel.