Mercedes-Benz Sculpture

There are some fascinating design shifts happening at Mercedes-Benz ~ from the design studio in Sindelfingen to Como to Tokyo to Carlsbad.

Mercedes-Benz Sculpture 4

Mercedes-Benz Sculpture 5

The message was clear – the hunt is on for “Perfect Aesthetics” and in doing so, they are aggressively pushing their designs to be more fresh, young, emotional, and sexy ~ phrases like “enjoyment of innovation” + “inspire our customers”.

There was an inescapable giddiness throughout the week around where the future may take us, and a need to think far beyond their more traditional production vehicles.


Mercedes-Benz Sculpture

via notcot