Even though previous research claimed buying ‘life experiences’ like holidays, makes people happier, new research claims materialistic people are the exception to this rule and money can’t buy them happiness.

A research carried out by San Francisco State University found that if you’re materialistic, a spate of retail therapy will not boost your mood which basically means spending money doesn’t always buy happiness. According to the Jia Wei Zhang, the lead author of the study, it is not correct to say to everyone that everyone who spends money on life experiences will be happier. Extremely material buyers, represent about a third of the overall population.

Ryan Howell, an associate professor of psychology at SF State, explains to Dailymail.co.uk: Extremely material buyers, who represent about a third of the overall population, are sort of stuck. They’re not really happy with either purchase.’

via Dailymail