White is the most popular vehicle color in the world, followed by black and silver, according to car-paint supplier PPG Industries. 20% of new cars in North America were white in 2011, while black dominated Europe with 26%. The Asian market preferred the neutrality of silver, which colored 25% of vehicles sold there.
Truth be told, none of the three major global markets embraced any real colors, as white, silver, and black made up the top three in each region. In North America, the order was white-silver-black, Europeans had it black-white-silver, while Asians chose silver-white-black. White took over the top spot globally with, of course, silver and black tied for second. Last year, silver topped PPG’s list.