The new gigantic Digital Billboard in Times Square, is the most expensive ever set and almost as long as a football field.
Image © Richard Perry
The new Digital Billboard in Times Square is nearly as long as a football field and stands eight stories tall.
It spans the entire block from 45th Street to 46th Street on Broadway.
More than 300,000 pedestrians are estimated to enter the Times Square daily, and during big events like the New Year’s Eve celebration, the display will receive more views broadcasting across the world.
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