The ‘New hotel Athens’ located 200 meters from Syntagma Square, in central of Athens, Greece, has recently opened its doors. The owner of Yes! hotels, Dakis Joannou, has chosen the Brazilian design-duo Campana brothers to reinterpret the former Olympic Palace Hotel that was originally built in 1958 by architect Iasonas Rizos.
To realize this project, the brothers engaged undergraduate architecture students from the University of Thessaly, who were especially helpful in infusing the whole project with three underlying cultural themes, namely folklore, the evil eye, and old Athens. Their attention to the city’s socio-cultural context gives this magnificent hotel that little extra human touch.