IKEA BookBook

Experience the power of the IKEA bookbook, the New IKEA x Apple “Device” will surprise you with its easy-to-use features.   Watch the video…

Just watch the clever Apple-inspired video created by Singapore-based agency BBH.

Jorgen Eghammer, Chief Design Guru at IKEA introduces the “device” saying: “Once in a while, something comes along that changes the way we live. A device so simple and intuitive, using it feels almost familiar.” Enjoy!