Jennifer Aaker at Stanford University, who led the research found the secret to happiness is setting clear, achievable goals and helping others.

Even though the desire for personal happiness may be clear, the path to achieving it is indefinite. The key to being happy is setting achievable goals, rather than rely on abstract concepts because when you pursue concretely framed goals, your expectations of success are more likely to be met in reality.

Melanie Rudd, an assistant professor of marketing at the University of Houston, who also worked on the research said: ‘Discrepancies between aspirations and reality can be critical factors that, in extreme cases, may even lead the act of helping to eventually becoming a source of unhappiness.’

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