Nike and Adidas Are 3D Printing to Speed Up Prototyping

In an Financial Times article both Nike and Adidas are using 3D printers to create prototype new models at a previously impossible speed.

According to Shane Kohatsu, Innovation Director at Nike, by leveraging 3D printing:

“Within six months we were able to go through 12 rounds of prototype iterations that we fully tested, and ultimately we were able to make super dramatic improvements to our products.

With traditional injection molding techniques, Nike would typically update complex product parts such as studs “every couple of years.”

via Financial Times