The Orbix Breast Support System are offering an Internal bra, a new type of breast-lift procedure that supposedly eliminates breast re-sagging and minimizes scarring compared to traditional procedures.

CEO of Orbix Yossi Mazel says: “The device is an internal support to the breasts. What essentially is holding the breasts in position is the skin, but the skin loses its elasticity over time and the breasts gravitate downwards.”

Orbix uses thin silicone straps attached to the ribs to provide support and firm, young-looking breasts. The new “internal bra” promises better-lasting breast lift results. According to the American Society of Plastic Surgeons (ASPS), the number of breast lift procedures are growing at twice the rate of breast implant procedures and have increased by 70 percent since 2000. The procedure has received EU approval and is carried out in UK too.

via gizmag