Prince Hat by Patrik Svensson - crime

“I wish I could express how much pleasure I found in this project. It was pure joy to get the opportunity to collect a mixture of vibe based illustrations and visual tricks under one roof,” Patrik Svensson.

Images credit: Patrik Svensson



Prince Hat by Patrik Svensson - bio (9)

Sometimes Jashanmal Bookstores ask me to do some design for them, and it’s always a big treat for me. This time was definitely the most large scale so far.

For their refurbished Mall of the Emirates store in Dubai and a brand new store in Kuwait, I was commissioned to create a set of category signs that communicate to customers what genres/products they can expect to find on a given shelf, table or area. The 2 x 1 meter large signs are mounted on light boxes as seen in the picture below.

Massive thanks to Narain and the team at Jashanmal for being faithful, responsive and progressive.



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What’s this ‘Prince Hat’ about?

It’s from an old Scandinavian fairy-tale. Plus my mom used to call me that when I was a little kid.

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Can I buy your stuff?

You most certainly can! Visit my shop for more info.

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