Sneakerboy shop

The Sneakerboy amazing sneaker shop in Melbourne, designed by March Studio, has a tunnel-shaped interior, looks like an underground train station.

Images credit Peter Bennetts

The Sneakerboy walk-in online store by March Studio, features a range of sneakers from high-fashion labels such as Lanvin, Balenciaga, Maison Martin Margiela, Nike, Adidas and more.

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March Studio explains:

The first of many to be rolled out, Sneakerboy Melbourne is at the cusp of this retail revolution. It is an online store you can walk in to; there is no stock, no cash, no till, and no product to take home. All that is needed to make a purchase in the store is a smart phone, (or one of the in-store Ipads) and a Sneakerboy ID.

The rest of the available space is dedicated to the range of shoes, which means Sneakerboy can boast a larger range of stock on a much smaller footprint.

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via dezeen

source March Studio