Starbucks unveils wireless charging

Starbucks unveils wireless charging in the San Francisco Bay Area stores, with plans to install wireless charging mats in every one of its US stores.

Duracell Powermat and Starbucks just announced that they have begun a national rollout of Powermat wireless charging in Starbucks.  The system will expand to more major markets in 2015, with first pilots in Europe and Asia are expected within the year.

Adam Brotman, chief digital officer at Starbucks, said:

“From WiFi and the in-store Starbucks Digital Network to mobile payment and digital music downloads, we have always tried to anticipate our customers’ needs early in the adoption curve and provide a world-class solution. We are thrilled to offer our customers that next level of convenience with Powermat wireless charging. Rather than hunting around for an available power outlet, they can seamlessly charge their device while enjoying their favorite food or beverage offering right in our stores. We were pleased with the customer response to the pilot tests, and we’re now expanding this offering nationally to provide our customers a quality and reliable experience as they use our stores as their respite, their office away from home or as a gathering place with their friends and family.”

source Starbucks