Submarine Deep Sea Bar

In order to celebrate Guinness’s 250th anniversary, London-based Jump Studios, were commissioned to design the interior of a Deep Sea Bar, for the waters of the Baltic off Stockholm, Sweden.

“To celebrate Guinness’s 250th anniversary we were commissioned by marketing agency Freud Communications to design the interior of a submarine for the first ever Guinness Deep Sea Bar, which recently plunged the depths of the Baltic sea in the Stockholm Archipelago.”

Submarine Deep Sea Bar (3)

We created an interior for the vessel – fitting a space approximately 11 m² – that reflected the Guinness brand statement ‘Alive Inside’. The solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ‘immersed in a dynamic, flowing experience’.”

Submarine Deep Sea Bar (2)

Submarine Deep Sea Bar (1)

via archdaily

source Jump Studios