The 30 meters tall LEGO House by BIG set to open in 2016 in Denmark, will have an exhibition space of 7600 square meters.
Kjeld Kirk Kristiansen, LEGO owner, explains:
“The LEGO House will show the past, present and future of the LEGO idea and I am certain it will be a fantastic place, where LEGO fans of all ages and their families and friends will get a range of unique LEGO experiences. It is our belief that LEGO play fosters creative thinking, and the LEGO House gives us an opportunity to make it very tangible what LEGO play offers and how it stimulates children’s creativity and learning.”
Hans Peter Folmann, Marketing responsible for the LEGO House, said:
“Architect firm BIG (Bjarke Ingels Group) has designed a building that encapsulates what LEGO play and LEGO values are all about.
The creative use of the LEGO brick shape is a true visualization of the systematic creativity that is at the core of LEGO play, so we believe that this is the right look for the LEGO House. And it simply looks amazing.”