It’s Not Warming, It’s Dying campaign to tackle climate change

It’s Not Warming, It’s Dying, a campaign to tackle climate change, launched by Milton Glaser, the graphic designer behind the ubiquitous I ‘heart’ NY logo.

Milton Glaser’s It’s Not Warming, It’s Dying campaign, aims to move away the logo “global warming,” to create a greater sense of urgency around climate change.

Glaser told Dezeen:

“There is no more significant issue on earth than its survival. The questions is, ‘how can anyone not be involved?

I can never answer the question of how ideas originate, and apparently, neither can anyone else. But, symbolically, the disappearance of light seemed to be an appropriate way to begin.”