Wooden Shark coffins Social Awareness campaign 1

Shark fins excelling out of wooden coffins, in this social awareness campaign by Handsome Wong of Y&R Shanghai. The coffins are used by the artist to emphasize the 73 million of sharks killing yearly just for bowls of soup.

Images © Handsome Wong of Y&R Shanghai



The campaign was made in collaboration with IFAW, one of China’s most prominent animal welfare organizations.

They cut with brutality the shark’s fins, which are only the 2% of their total body weight, and then they throw the dead bodies back into the sea.

Wooden Shark coffins Social Awareness campaign 2

Wooden Shark coffins Social Awareness campaign 3



via designboom