Porsche
Right before the grand reveal of the 2025 electric Porsche Macan, Michael Mauer discusses the challenge of revamping the familiar design of this beloved SUV.
Unlike all the Macans cruising around in the last ten years (around 750,000 of them worldwide), the new 2025 Macan will be completely electric—Porsche is going green with the upcoming model.
Michael Mauer the Vice President of Style Porsche, said:
“The new Macan is the first model that we are electrifying from an existing, established product identity. Every new sports car has to be very clearly recognisable as part of the Porsche product family and the model in question, but also has to be perceived as ‘the new one’”.
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Mauer emphasizes the importance of maintaining visual consistency for the Porsche brand. Finding the perfect blend between staying “quintessentially Porsche” and incorporating innovation can be a delicate challenge, acknowledges the designer.
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