Audi launches E concept Sportback car

Audi E concept Sportback. Audi

Audi launches E concept Sportback car: Audi DNA, revolutionary design, seminal digital systems.

Audi is gearing up for the future in China by launching a new brand: AUDI. Unlike the traditional Audi with its four-ring logo, this new brand, spelled entirely in capital letters, maintains a connection to its parent brand while presenting a unique identity tailored for China.

Audi E concept Sportback. Audi

Centered around the AUDI E concept, it combines Audi’s signature qualities with innovations that meet Chinese market expectations.

Audi E concept Sportback. Audi

Audi was the first premium car brand in China back in 1988, and this new launch in partnership with SAIC reinforces its pioneering role. AUDI remains deeply rooted in Audi’s DNA, embodying “Vorsprung durch Technik” for a new era of smart electric vehicles.

Audi E concept Sportback. Audi

The AUDI E concept, jointly developed by experts from Germany and China, previews three upcoming production models that will debut in mid-2025.

Audi E concept Sportback. Audi

Audi CEO Gernot Döllner said:
“The automotive industry is undergoing the largest transformation in its history. With our partnerships in China, we are playing a decisive role in this transformation.”

Audi E concept Sportback. Audi