BMW created a Color-Changing Car

BMW using the innovative E Ink technology created a color-changing car, the iX Flow.

BMW iX Flow: Magical exterior colour-change. Body surface with real color change thanks to electrophoretic technology.



Digitisation is delivering an integrated user experience characterised by individuality and emotionalisation in the interior of current BMW models. The My Modes allow the driver to tailor the atmosphere in the interior entirely to their personal mood and the driving experience they want. With the BMW iX Flow featuring E Ink being presented on the occasion of CES 2022, the Munich-based premium car manufacturer is offering the prospect of a future technology that uses digitisation to also adapt the exterior of a vehicle to different situations and individual wishes. The surface of the BMW iX Flow featuring E Ink can vary its shade at the driver’s prompting.

BMW created a Color-Changing Car (7)

Frank Weber, Member of the Board of Management of BMW AG, Development: “Digital experiences won’t just be limited to displays in the future. There will be more and more melding of the real and virtual. With the BMW iX Flow, we are bringing the car body to life.”

BMW created a Color-Changing Car (6)



Adrian van Hooydonk, Head of BMW Group Design: “The BMW iX Flow is an advanced research and design project and a great example of the forward thinking that BMW is known for.”

BMW created a Color-Changing Car (5)

BMW created a Color-Changing Car (4)

BMW created a Color-Changing Car (3)



BMW created a Color-Changing Car (2)

source BMW