Bose announced Frames, a breakthrough product combining the protection and style of premium sunglasses, the functionality and performance of wireless headphones, and the world’s first audio augmented reality platform — into one revolutionary wearable.
Frames take micro-acoustics and voice control to an entirely new level, debuting the future of mobile sound in the tiniest, thinnest, most lightweight Bose system ever. With a proprietary open-ear design, Frames can stream music and information, take and make calls, and access virtual assistants — while keeping playlists, entertainment, and conversations private. Frames are available in January 2019 for $199, preorders start today, and Bose AR apps are coming next year.
“Bose Frames are both revolutionary and practical,” said Mehul Trivedi, director of Bose Frames. “They look and act like classic sunglasses — until you turn them on. And then you’re connected to your phone, contacts, the web, and all its audible content, just like headphones. There’s nothing else like them — they’re a breakthrough you have to see, wear, and hear to believe.”