Jaguar Land Rover's Bike Sense tech

Jaguar Land Rover’s Bike Sense tech

Jaguar Land Rover’s reveals Bike Sense tech, using lights, sounds and tactile sensations to alert drivers to the presence of cyclists.

Images © Jaguar Land Rover

Jaguar Land Rover ‘Bike Sense,’ will tap the driver on the shoulder and ring a bicycle bell inside the car to help prevent accidents involving bicycles and motorbikes.

Door handles will ‘buzz’ the driver’s hand to prevent doors being opened into the path of bikes.
The accelerator pedal will vibrate if moving the car would cause an accident.

With nearly 19,000 cyclists killed or injured on UK roads every year, Jaguar Land Rover researchers are identifying the best warning colours and sounds that will trigger an instinctive response from the driver to prevent accidents.

Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said: “Human beings have developed an instinctive awareness of danger over thousands of years. Certain colours like red and yellow will trigger an immediate response, while everyone recognises the sound of a bicycle bell.

Bike Sense takes us beyond the current technologies of hazard indicators and icons in wing mirrors, to optimising the location of light, sound and touch to enhance this intuition. This creates warnings that allow a faster cognitive reaction as they engage the brain’s instinctive responses. If you see the dashboard glowing red in your peripheral vision, you will be drawn to it and understand straight away that another road user is approaching that part of your vehicle.”