Mercedes-AMG’s collaboration with multi-platinum American musician, tech entrepreneur, philanthropist and TIME 100 IMPACT Award winner will.i.am has gone from strength to strength since its launch in September 2021, and is now culminating in an extraordinary project launching May 5, 2022 in Miami and at www.will.i.am. Under strict secrecy, “The Flip”, an automotive masterpiece with an expressive design and a far-reaching message, has been created.
The one-off vehicle, named WILL.I.AMG, is a visible symbol of the goals of Mercedes-AMG and will.i.am to boldly drive forward new ideas, push boundaries and dare to do the impossible. In their sixth project together, will.i.am teamed up again with West Coast Customs to execute his fearless vision for “The Flip.” Setting an example for the future: the mission of this joint project “The Flip – Innovation for Purpose” is to give more students from disadvantaged communities access to STEAM (science, technology, engineering, arts and math) education to help equip them with the skills required for future-focused jobs and inventing new technologies.
The world premiere of “The Flip” will take place during the Formula 1™ Grand Prix USA in Miami, Florida, with the company of prominent guests, such as record world champion Lewis Hamilton. The expressly- designed sports car is based upon the Mercedes-AMG GT 4-Door Coupe that has been extensively modified.
“I grew up in a ghetto. I grew up with hip-hop. I watched legendary hip-hop artists rap about Mercedes, so it was always a dream to own a Mercedes. For a lot of inner-city kids, owning a Mercedes is a symbol of progress and advancing out of struggle,” explains will.i.am. “Now I’ve reached my goal and pushed even higherby reimagining and creating my own vision of an AMG model. But I didn’t touch the engine, because AMG really does make the best engines. The story of the founders of AMG truly inspires me and it is energizing to collaborate with like-minded people who also seek continuous improvement.”
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