Jony Ive Put Buttons in the Electric Ferrari Luce

Jony Ive, the designer behind the iPhone, helped start the trend of big touchscreens. Soon, car companies followed and removed most physical buttons.

Now he’s back, and he did the opposite.

For Ferrari’s first electric car, the Luce, Ive added real buttons again. The car features physical switches, aluminum toggles, and glass controls, bringing back a more hands-on driving experience.

Jony Ive Put Buttons in the Electric Ferrari Luce

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