McDonald’s BagTray an inventive solution, a paper bag that so far only served as a food carrier, is now equipped with a cardboard tray. Watch the video…
McDonald’s Hungary and DDB Budapest embarked on a stunning innovation, the BagTray, making takeaway more convenient.
With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray.
The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office.