Mercedes-Benz Vision of Hyper-Personalized User experience

Mercedes-Benz‘s vision of hyper-personalized user experience was presented at CES 2024.

Mercedes-Benz unveiled a revolutionary connection between driver and car, the cutting-edge MBUX Virtual Assistant, at CES 2024.

Redefining the driving experience, this AI-powered assistant elevates interaction to a human-like level, creating a seamless and personalized journey. Dive into a world of immersive entertainment with class-defining features and exciting collaborations, making every drive an unforgettable experience.

At CES 2024, Mercedes-Benz introduces the next evolution of the ‘Hey Mercedes’ voice assistant. With Unity’s high-resolution game-engine graphics, the MBUX Virtual Assistant transcends traditional boundaries, presenting a visually stunning interface that responds naturally to your needs.

It is powered by the Mercedes-Benz Operating System MB.OS, this advanced AI feature combines MBUX’s intelligent systems into a unified entity, showcasing a new expressive face for a more engaging interaction.

Ola Källenius, CEO, Mercedes-Benz, said:

“Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood. Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury.”

Image credit Mercedes-Benz
source Mercedes-Benz